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Marketing strategy : a life cycle approach / Alvin Lee and Mark G. Edwards

By: Lee, Alvin.
Contributor(s): Edwards, Mark G [joint author].
Material type: materialTypeLabelBookPublisher: London : University press, c 2013Description: xii, 291 p. : ill. ; 25 cm.ISBN: 978-1-107-41441-9.Subject(s): MarketingDDC classification: 658.8 / L51m
Production Credits: 313
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Sufia Kamal National Public Libraries
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Non-fiction 658.8 / L51m (Browse shelf) C-2 Available 206750

Includes index.

313

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Last Updated on June 15, 2020
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