Marketing strategy : (Record no. 34865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698cam a22002291 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10254055 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhPL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200624153834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 760429t19591953enka b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-107-41441-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhPL |
| Transcribing agency | BD-DhPL |
| Modifying agency | BD-DhPL |
| Language of cataloging | english |
| Description conventions | BD-DhPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / L51m |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Alvin. |
| 9 (RLIN) | 228537 |
| 245 14 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | a life cycle approach / |
| Statement of responsibility, etc. | Alvin Lee and Mark G. Edwards |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | University press, |
| Date of publication, distribution, etc. | c 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 291 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 508 ## - Data Entry Operator's ID | |
| Data Entry Operator's ID | 313 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 228538 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edwards, Mark G. |
| Relator term | joint author |
| 9 (RLIN) | 228540 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | | Non-fiction | Sufia Kamal National Public Libraries | Sufia Kamal National Public Libraries | General Stacks | 2019-02-04 | purchased | 658.8 / L51m | 206750 | 2019-02-04 | C-2 | 2019-02-04 | Books |