Lee, Alvin.
Marketing strategy : a life cycle approach / Alvin Lee and Mark G. Edwards - London : University press, c 2013. - xii, 291 p. : ill. ; 25 cm.
Includes index.
313 313
978-1-107-41441-9
Marketing.
658.8 / L51m
Marketing strategy : a life cycle approach / Alvin Lee and Mark G. Edwards - London : University press, c 2013. - xii, 291 p. : ill. ; 25 cm.
Includes index.
313 313
978-1-107-41441-9
Marketing.
658.8 / L51m