Principles of marketing / Theodore N. Beckman, Harold H. Maynard and William R. Davidson.
By: Beckman, Theodore N
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Contributor(s): Maynard, Harold H [joint author] | Davidson, William R [joint author].
Material type: 
BookPublisher: New York : Ronald Press, c 1957Edition: 6th ed.Description: xii, 798 p. ; 22 cm.Subject(s): MarketingDDC classification: 658.8 / B389p
Production Credits: 337
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Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8 / B389p (Browse shelf) | Available | 26614 |
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| 658.8 / A56m Marketing : | 658.8 / A82m The morals of markets : | 658.8 / B17c The economics of cooperative marketing / | 658.8 / B389p Principles of marketing / | 658.8 / B457c Cases in marketing management / | 658.8 / B457c Cases in marketing management / | 658.8 / B457cc Cases in marketing management / |
Includes index.
Bibliography : p.763-772.
337
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