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Principles of marketing / Theodore N. Beckman, Harold H. Maynard and William R. Davidson.

By: Beckman, Theodore N.
Contributor(s): Maynard, Harold H [joint author] | Davidson, William R [joint author].
Material type: materialTypeLabelBookPublisher: New York : Ronald Press, c 1957Edition: 6th ed.Description: xii, 798 p. ; 22 cm.Subject(s): MarketingDDC classification: 658.8 / B389p
Production Credits: 337
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Non-fiction 658.8 / B389p (Browse shelf) Available 26614

Includes index.

Bibliography : p.763-772.

337

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Last Updated on June 15, 2020
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