Marketing strategy : life-cycle approach / Alvin Lee and Mark G. Edwards.
By: Lee, Alvin
.
Contributor(s): Edwards, Mark G [joint author].
Material type: 
BookPublisher: India : Cambridge University Press, c 2014Edition: 1st ed.Description: xii, 291 p. : ill. ; 25 cm.ISBN: 978-1-107-42715-0; 978-1-107-41441-9.Subject(s): MarketingDDC classification: 658.8 / L51m
Production Credits: 335
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Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8 / L51m (Browse shelf) | C-1 | Available | 206749 |
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| 658.8 / K88m Marketing management / | 658.8 / K88m Marketing management / | 658.8 / L51m Marketing strategy : | 658.8 / L51m Marketing strategy : | 658.8 / L627m Marketing models / | 658.8 / L71t The electronic financial markets of the future : | 658.8 / L71t The electronic financial markets of the future : |
Includes index.
335
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