Marketing strategy : (Record no. 44227)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhPL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190731182353.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190214b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-107-42715-0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-107-41441-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhPL |
| Language of cataloging | English |
| Transcribing agency | BD-DhPL |
| Modifying agency | BD-DhPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / L51m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Alvin. |
| 9 (RLIN) | 223016 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | life-cycle approach / |
| Statement of responsibility, etc. | Alvin Lee and Mark G. Edwards. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Cambridge University Press, |
| Date of publication, distribution, etc. | c 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 291 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 508 ## - Data Entry Operator's ID | |
| Data Entry Operator's ID | 335 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 88548 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edwards, Mark G. |
| Relator term | joint author |
| 9 (RLIN) | 223017 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | | Non-fiction | Sufia Kamal National Public Libraries | Sufia Kamal National Public Libraries | General Stacks | 2019-02-14 | purchased | 858.26 | 658.8 / L51m | 206749 | 2019-02-14 | C-1 | 2019-02-14 | Books |