Lee, Alvin.
Marketing strategy : life-cycle approach / Alvin Lee and Mark G. Edwards. - 1st ed. - India : Cambridge University Press, c 2014. - xii, 291 p. : ill. ; 25 cm.
Includes index.
335 335
978-1-107-42715-0 978-1-107-41441-9
Marketing.
658.8 / L51m
Marketing strategy : life-cycle approach / Alvin Lee and Mark G. Edwards. - 1st ed. - India : Cambridge University Press, c 2014. - xii, 291 p. : ill. ; 25 cm.
Includes index.
335 335
978-1-107-42715-0 978-1-107-41441-9
Marketing.
658.8 / L51m