Marketing strategy : a life cycle approach / Alvin Lee and Mark G. Edwards
By: Lee, Alvin.
Contributor(s): Edwards, Mark G [joint author].
Material type: BookPublisher: London : University press, c 2013Description: xii, 291 p. : ill. ; 25 cm.ISBN: 978-1-107-41441-9.Subject(s): MarketingDDC classification: 658.8 / L51m
Production Credits: 313
Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8 / L51m (Browse shelf) | C-2 | Available | 206750 |
Includes index.
313
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