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Marketing models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy.

By: Lilien, Gary L.
Contributor(s): Kotler, Philip [joint author] | Moorthy, K. Sridhar [joint author].
Material type: materialTypeLabelBookPublisher: New Delhi : Prentice-hall of india, c 1999Edition: eastern economy ed.Description: xv, 803 p. : ill. ; 24 cm.ISBN: 81-203-1475-1.Subject(s): Marketing -- ManagementDDC classification: 658.8 / L627m
Production Credits: 337
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Books Books Sufia Kamal National Public Libraries
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Non-fiction 658.8 / L627m (Browse shelf) C-3 Available 132794

Includes index.

337

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Last Updated on June 15, 2020
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