Lilien, Gary L.
Marketing models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy. - eastern economy ed. - New Delhi : Prentice-hall of india, c 1999. - xv, 803 p. : ill. ; 24 cm.
Includes index.
337 337
81-203-1475-1
Marketing--Management.
658.8 / L627m
Marketing models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy. - eastern economy ed. - New Delhi : Prentice-hall of india, c 1999. - xv, 803 p. : ill. ; 24 cm.
Includes index.
337 337
81-203-1475-1
Marketing--Management.
658.8 / L627m