Marketing management : a strategic decision-making approach / John W. Mullins and Orville C. Walker.
By: Mullins, John W.
Contributor(s): Walker, Orville C [joint author].
Material type: BookPublisher: New Delhi : Mcgraw Hill Education, 2010Edition: 7th ed.Description: xxi, 551 p. : ill. ; 26 cm.ISBN: 1-25-909720-X; 978-1-25-909720-1.Subject(s): Marketing | Management | Corporate marketingDDC classification: 658.8 / M91m
Production Credits: 392
Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8 / M91m (Browse shelf) | C-2 | Available | 204130 |
Includes index.
Bibliographical references in the end of chapter.
392
There are no comments for this item.