Mullins, John W.
Marketing management : a strategic decision-making approach / John W. Mullins and Orville C. Walker. - 7th ed. - New Delhi : Mcgraw Hill Education, 2010. - xxi, 551 p. : ill. ; 26 cm.
Includes index.
Bibliographical references in the end of chapter.
392 392
1-25-909720-X 978-1-25-909720-1
Marketing.
Management.
Corporate marketing.
658.8 / M91m
Marketing management : a strategic decision-making approach / John W. Mullins and Orville C. Walker. - 7th ed. - New Delhi : Mcgraw Hill Education, 2010. - xxi, 551 p. : ill. ; 26 cm.
Includes index.
Bibliographical references in the end of chapter.
392 392
1-25-909720-X 978-1-25-909720-1
Marketing.
Management.
Corporate marketing.
658.8 / M91m