Marketing management : a comprehensive reader / Jagdish N. Sheth and Dennis E. Garrett.
By: Sheth, Jagdish N.
Contributor(s): Garrett, Dennis E [joint author].
Material type: BookPublisher: Cincinnati : South-Western Publishing Company, c 1986Description: x, 1026 p. : ill. ; 24 cm.ISBN: 0-538-19230-5 .Subject(s): Marketing - Management and administrationDDC classification: 658.8 / S59m
Production Credits: 327
Item type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8 / S59m (Browse shelf) | Available | 105814 |
Includes bibliographical references.
327
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