Sheth, Jagdish N.
Marketing management : a comprehensive reader / Jagdish N. Sheth and Dennis E. Garrett. - Cincinnati : South-Western Publishing Company, c 1986. - x, 1026 p. : ill. ; 24 cm.
Includes bibliographical references.
327 327
0-538-19230-5
Marketing - Management and administration.
658.8 / S59m
Marketing management : a comprehensive reader / Jagdish N. Sheth and Dennis E. Garrett. - Cincinnati : South-Western Publishing Company, c 1986. - x, 1026 p. : ill. ; 24 cm.
Includes bibliographical references.
327 327
0-538-19230-5
Marketing - Management and administration.
658.8 / S59m