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Marketing management : a comprehensive reader / Jagdish N. Sheth and Dennis E. Garrett.

By: Sheth, Jagdish N.
Contributor(s): Garrett, Dennis E [joint author].
Material type: materialTypeLabelBookPublisher: Cincinnati : South-Western Publishing Company, c 1986Description: x, 1026 p. : ill. ; 24 cm.ISBN: 0-538-19230-5 .Subject(s): Marketing - Management and administrationDDC classification: 658.8 / S59m
Production Credits: 327
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Books Books Sufia Kamal National Public Libraries
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Non-fiction 658.8 / S59m (Browse shelf) Available 105814

Includes bibliographical references.

327

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Last Updated on June 15, 2020
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