Marketing management : global perspective, Indian context / V S Ramaswamyand S Namakumari.
By: Ramaswamy, V S
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Contributor(s): Namakumari, S [joint author].
Material type: 
BookPublisher: New Delhi : Macmillan, c 2013Edition: 5th ed.Description: xlv, 788 p. : ill. ; 28 cm.ISBN: 978-1-25-902641-6.Subject(s): Marketing -- India -- Management | Marketing -- ManagementDDC classification: 658.8 / R11m
Production Credits: 34
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Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8/ R11m (Browse shelf) | C-1 | Available | 204131 |
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| 658.8 / R 381 p The power of way : breaking out in a compitive marketplace / | 658.8 / R 381 p The power of way : breaking out in a compitive marketplace / | 658.8 / R11m Marketing management : | 658.8/ R11m Marketing management : | 658.8 / S 89 m Marketing and Marketing Assessment / | 658.8 / S 89 m Marketing and Marketing Assessment / | 658.8 / S1m Marketing management and the Indian economy / |
Includes index.
Bibliography p. : 753-64
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