Marketing management : (Record no. 44036)
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000 -LEADER | |
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fixed length control field | 00799nam a22002537a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190803202955.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190115b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-1-25-902641-6 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | OSt |
Language of cataloging | eng |
Transcribing agency | OSt |
Modifying agency | OSt |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 / R11m |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ramaswamy, V S. |
9 (RLIN) | 109701 |
245 ## - TITLE STATEMENT | |
Title | Marketing management : |
Remainder of title | global perspective, Indian context / |
Statement of responsibility, etc. | V S Ramaswamyand S Namakumari. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Macmillan, |
Date of publication, distribution, etc. | c 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xlv, 788 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Bibliography p. : 753-64 |
508 ## - Data Entry Operator's ID | |
Data Entry Operator's ID | 34 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing -- India -- Management. |
9 (RLIN) | 227036 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing -- Management. |
9 (RLIN) | 227037 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Namakumari, S |
9 (RLIN) | 88165 |
Relator term | joint author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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| | | | | Non-fiction | Sufia Kamal National Public Libraries | Sufia Kamal National Public Libraries | General Stacks | 2019-02-14 | Purchased | 658.8/ R11m | 204131 | 2019-02-14 | C-1 | 2019-02-14 | Books |