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Advertising techniques and management / Robert Vincent Zacher.

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BookPublisher: Illinois : Richard D. Irwin, c 1966Description: xiii, 618 p. : ill. ; 24 cm.Subject(s): Advertising -- public relation

DDC classification: 659.13 / Z12a

Production Credits: 337

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Sufia Kamal National Public Libraries General Stacks	Non-fiction	659.13 / Z12a (Browse shelf)	C-1	Available		103276

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Previous	659.13 / M133a Advertising in the Printed Media /	659.13 / S25t The technique of advertising production /	659.13 / S87s Signs in action /	659.13 / Z12a Advertising techniques and management /	659.132 / L97n Newspaper advertising /	659.133 / J41l Laboratory glassware /	659.133 / M453h How to make more money with your direct mail /	Next

Includes index.

337

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