Marketing management : a strategic decision-making approach / John W. Mullins and Orville C. Walker.
By: Mullins, John W
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Contributor(s): Walker, Orville C [joint author].
Material type: 
BookPublisher: New Delhi : Mcgraw Hill Education, 2010Edition: 7th ed.Description: xxi, 551 p. : ill. ; 26 cm.ISBN: 1-25-909720-X; 978-1-25-909720-1.Subject(s): Marketing | Management | Corporate marketingDDC classification: 658.8 / M91m
Production Credits: 392
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Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8 / M91m (Browse shelf) | C-2 | Available | 204130 |
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| 658.8 / M11 Marketing strategy : | 658.8 / M123b Basic marketing : | 658.8 / M123b Basic marketing : | 658.8 / M91m Marketing management : | 658.8 / M91m Marketing Management : | 658.8 / O231e Executive action in marketing / | 658.8 / O231e Executive action in marketing / |
Includes index.
Bibliographical references in the end of chapter.
392
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