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Marketing management / Philip Kotler.

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: New Delhi : Prentice Hall of India, c 2003Edition: 11th ed.Description: xxix, 706 p. : ill. ; 26 cm.ISBN: 81-7808-654-9.Subject(s): Marketing -- ManagementDDC classification: 658.8 / K88m
Production Credits: 337
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658.8 / K848p Principles of marketing / 658.8 / K848p Principles of marketing / 658.8 / K868c The common market : 658.8 / K88m Marketing management / 658.8 / K88m Marketing management / 658.8 / L51m Marketing strategy : 658.8 / L51m Marketing strategy :

Includes index.

337

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Last Updated on June 15, 2020
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