Marketing models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy.
By: Lilien, Gary L
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Contributor(s): Kotler, Philip [joint author] | Moorthy, K. Sridhar [joint author].
Material type: 
BookPublisher: New Delhi : Prentice-hall of india, c 1999Edition: eastern economy ed.Description: xv, 803 p. : ill. ; 24 cm.ISBN: 81-203-1475-1.Subject(s): Marketing -- ManagementDDC classification: 658.8 / L627m
Production Credits: 337
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Sufia Kamal National Public Libraries General Stacks | Non-fiction | 658.8 / L627m (Browse shelf) | C-3 | Available | 132794 |
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| 658.8 / K88m Marketing management / | 658.8 / L51m Marketing strategy : | 658.8 / L51m Marketing strategy : | 658.8 / L627m Marketing models / | 658.8 / L71t The electronic financial markets of the future : | 658.8 / L71t The electronic financial markets of the future : | 658.8 / L71t The electronic financial markets of the future : |
Includes index.
337
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