Strategic Marketing : creating competitive advantage / (Record no. 81301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhPL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231119093501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231119b2010 ii |||| |||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199642601 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhPL |
| Language of cataloging | eng |
| Transcribing agency | BD-DhPL |
| Modifying agency | BD-DhPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8101 / W52 s |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | West, Douglas. |
| 9 (RLIN) | 289942 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing : creating competitive advantage / |
| Statement of responsibility, etc. | Douglas West, John Rord and Essam Ibrahim. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Oxford University press, |
| Date of publication, distribution, etc. | © 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 585 p. ; |
| Dimensions | 24 cm. |
| 508 ## - Data Entry Operator's ID | |
| Data Entry Operator's ID | Farida Nasrin. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 289426 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rord, John |
| Relator term | Joint author |
| 9 (RLIN) | 291087 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ibrahim, Essam |
| Relator term | Joint author |
| 9 (RLIN) | 291088 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | | Non-fiction | Sufia Kamal National Public Libraries | Sufia Kamal National Public Libraries | General Stacks | 2023-11-19 | purchases | 1200.00 | 658.8101 / W52 s | 293819 | 2023-11-19 | C-1 | 2023-11-19 | Books |