West, Douglas.
Strategic Marketing : creating competitive advantage / Douglas West, John Rord and Essam Ibrahim. - 2nd ed. - New Delhi : Oxford University press, © 2010. - xxvi, 585 p. ; 24 cm.
Farida Nasrin. Farida Nasrin.
9780199642601
Marketing.
658.8101 / W52 s
Strategic Marketing : creating competitive advantage / Douglas West, John Rord and Essam Ibrahim. - 2nd ed. - New Delhi : Oxford University press, © 2010. - xxvi, 585 p. ; 24 cm.
Farida Nasrin. Farida Nasrin.
9780199642601
Marketing.
658.8101 / W52 s