| 000 | 00731nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c44227 _d44227 |
||
| 003 | BD-DhPL | ||
| 005 | 20190731182353.0 | ||
| 008 | 190214b ||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-107-42715-0 | ||
| 020 | _a978-1-107-41441-9 | ||
| 040 |
_aBD-DhPL _bEnglish _cBD-DhPL _dBD-DhPL |
||
| 082 | _a658.8 / L51m | ||
| 100 |
_aLee, Alvin. _9223016 |
||
| 245 |
_aMarketing strategy : _blife-cycle approach / _cAlvin Lee and Mark G. Edwards. |
||
| 250 | _a1st ed. | ||
| 260 |
_aIndia : _bCambridge University Press, _cc 2014. |
||
| 300 |
_axii, 291 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 508 | _a335 | ||
| 650 |
_aMarketing. _988548 |
||
| 700 |
_aEdwards, Mark G. _ejoint author _9223017 |
||
| 942 |
_2ddc _cBK |
||