| 000 | 00672nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c44117 _d44117 |
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| 003 | OSt | ||
| 005 | 20190802225227.0 | ||
| 008 | 190119b ||||| |||| 00| 0 eng d | ||
| 020 | _a81-7319-316-9 | ||
| 040 |
_aOSt _beng _cOSt _dOSt |
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| 082 | _a658.8 / G747m | ||
| 100 |
_aGovindarajan, M. _988339 |
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| 245 |
_aModern marketing management / _cM. Govindarajan. |
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| 260 |
_aNew Delhi : _bNarosa Pub. House, _cc 1999. |
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| 300 |
_axxx, 349 p. : _bill. ; _c24 cm. |
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| 504 | _aBibliography : p. 348-349 | ||
| 508 | _a313 | ||
| 650 |
_aMarketing. _988340 |
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| 650 |
_aMarketing -- Management. _988341 |
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| 650 |
_aProduct management. _988342 |
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| 942 |
_2ddc _cBK |
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