000			00602nam a22002057a 4500
999			_c35699 _d35699
003			OSt
005			20190806002223.0
008			190207b ||||| |||| 00| 0 eng d
040			_aOSt _beng _cOSt _dOSt
082			_a659.1 / W433o
100			_aWeir, Walter. _988710
245			_aOn the writing of advertising / _cWalter Weir.
260			_aNew York : _bMcGraw-Hill, _cc 1960.
300			_axiii, 206 p. ; _c21 cm.
490			_aMcGraw-Hill series in marketing and advertising.
500			_aInclude index.
508			_a329
650			_aPublicidad -- Arte de escribir. _9122372
942			_2ddc _cBK