| 000 | 00698cam a22002291 4500 | ||
|---|---|---|---|
| 999 |
_c34865 _d34865 |
||
| 001 | 10254055 | ||
| 003 | BD-DhPL | ||
| 005 | 20200624153834.0 | ||
| 008 | 760429t19591953enka b 000 0 eng | ||
| 020 | _a978-1-107-41441-9 | ||
| 040 |
_aBD-DhPL _cBD-DhPL _dBD-DhPL _benglish _eBD-DhPL |
||
| 082 | _a658.8 / L51m | ||
| 100 | 1 |
_aLee, Alvin. _9228537 |
|
| 245 | 1 | 4 |
_aMarketing strategy : _ba life cycle approach / _cAlvin Lee and Mark G. Edwards |
| 260 |
_aLondon : _bUniversity press, _cc 2013. |
||
| 300 |
_axii, 291 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 508 | _a313 | ||
| 650 | 0 |
_aMarketing. _9228538 |
|
| 700 |
_aEdwards, Mark G. _ejoint author _9228540 |
||
| 942 |
_2ddc _cBK |
||