000 00591nam a22002057a 4500
999 _c14030
_d14030
003 BD-DhPL
005 20190907210126.0
008 740829s1956 nyua 000 0 eng
040 _aOSt
_cOSt
_dOSt
_bEnglish
082 _a659.1 / H411m
100 _aHepner, Harry Walker.
_9250081
245 1 0 _aModern advertising :
_bpractices and principles. /
_cHarry Walker Hepner.
250 _a3rd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc 1956.
300 _ax, 740 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
508 _a333
650 0 _aAdvertising.
_929626
942 _2ddc
_cBK