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Marketing Management : a strategic decision-making approach / John W. Mullins and Orville C. Walker.

By: Mullins, John W.
Contributor(s): Walker, Orville C [joint author].
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c 2013Edition: 7th ed.Description: xxi, 551 p. : ill. ; 26 cm.ISBN: 978-1-25-909720-1.Subject(s): StrategicDDC classification: 658.8 / M91m
Production Credits: 38
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Books Books Sufia Kamal National Public Libraries
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Non-fiction 658.8 / M91m (Browse shelf) C-1 Available 204129

Includes index.

38

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Last Updated on June 15, 2020
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