West, Douglas. <br/><br/>
Strategic Marketing : creating competitive advantage / 
Douglas West, John Rord and Essam Ibrahim. 
 - 2nd ed. 
 - New Delhi :  Oxford University press,  © 2010. 
 - xxvi, 585 p. ;  24 cm.  
<br/><br/>Farida Nasrin.   Farida Nasrin. 
<br/><br/><label>ISBN: </label>9780199642601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8101 / W52 s