Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 15th ed. 
 - India :  Pearson,  c 2016. 
 - xxiii, 732 p. :  ills. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>348  348 
<br/><br/><label>ISBN: </label>978-93-325-5847-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 / K848p