Rowse, Edward J. Fundamentals of advertising / Edward J. Rowse and Louis J. Fish. - Washington : South-Western Publishing company, 1944. - X, 404 p. : ills. ; 20 cm. - War Department Education Manual, EM 730. . Includes index. 392 392 Subjects--Topical Terms: Advertising & public relations Dewey Class. No.: 659.1 / R799f