Dunn, S. Watson. International handbook of advertising / S. Watson Dunn. - New York : McGraw-Hill, c 1964. - xv, 788 p. : ill. ; 23 cm. - McGraw-Hill series in international development. . Includes index. 47 47 Subjects--Topical Terms: États-Unis--Commerce. Dewey Class. No.: 659.1 / D922i