Kaur, Jaspreet. Marketing of services / Jaspreet Kaur and Deepti Wadera. - 1st ed. - New Delhi : Global Vision Publishing, c 2013. - xvi, 228 p. ; 25 cm. Bibliography : p. 207-228. 326 326 ISBN: 978-81-8220-555-0 Subjects--Topical Terms: Service Marketing.Commerce. Dewey Class. No.: 381.1 / K16m