Baran, Stanley J. <br/><br/>
Mass communication theory :  foundations, ferment, and future / 
Stanley J. Baran and Dennis K. Davis. 
 - 4th ed. 
 - Belmont, CA :  Thomson ; Wadsworth,  c 2006. 
 - xix, 412 p. :  ill. ;  25 cm. 
 - Wadsworth series in mass communication and journalism. .
<br/><br/> Includes index. 
<br/><br/>Bibliographical : p. 387-404. 
<br/><br/>327  327 
<br/><br/><label>ISBN: </label>0-534-63797-3 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy.
<br/><br/><label>Dewey Class. No.: </label>302.23 / B23m