Lee, Alvin. <br/><br/>
Marketing strategy :  life-cycle approach / 
Alvin Lee and Mark G. Edwards. 
 - 1st ed. 
 - India :  Cambridge University Press,   c 2014. 
 - xii, 291 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>335  335 
<br/><br/><label>ISBN: </label>978-1-107-42715-0 978-1-107-41441-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 / L51m