Mullins, John W. Marketing Management : a strategic decision-making approach / John W. Mullins and Orville C. Walker. - 7th ed. - New York : McGraw-Hill, c 2013. - xxi, 551 p. : ill. ; 26 cm. Includes index. 38 38 ISBN: 978-1-25-909720-1 Subjects--Topical Terms: Strategic Dewey Class. No.: 658.8 / M91m