Hattwick, Melvin S. How to use psychology for better advertising / Melvin S. Hattwick. - Englewood Cliffs : Prentice-Hall, c 1950. - xvi, 376 p. : ills. ; 28 cm. Includes index. 319 319 Subjects--Topical Terms: Advertisings. Dewey Class. No.: 659.1 / H289h