Melcher, Daniel. <br/><br/>
Printing and promotion handbook :  how to plan, produce, and use printing, advertising, and direct mail / 
Daniel Melcher and Nancy Larrick. 
 - New York :  McGraw-Hill,   1966. 
 - 438 p . :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>326  326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Printing and promotion.
<br/><br/><label>Dewey Class. No.: </label>655.02 / M482p