Zacher, Robert Vincent. <br/><br/>
Advertising techniques and management / 
Robert Vincent Zacher. 
 - Illinois :  Richard D. Irwin,   c 1966. 
 - xiii, 618 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>337  337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--public relation.
<br/><br/><label>Dewey Class. No.: </label>659.13 / Z12a