Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach / 
John W. Mullins and Orville C. Walker. 
 - 7th ed. 
 - New Delhi :  Mcgraw Hill Education,  2010. 
 - xxi, 551 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliographical references in the end of chapter. 
<br/><br/>392  392 
<br/><br/><label>ISBN: </label>1-25-909720-X 978-1-25-909720-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Management.<br/>Corporate marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 / M91m