Weir, Walter. <br/><br/>
On the writing of advertising / 
Walter Weir. 
 - New York :  McGraw-Hill,  c 1960. 
 - xiii, 206 p. ;  21 cm. 
 - McGraw-Hill series in marketing and advertising. .
<br/><br/> Include index. 
<br/><br/>329  329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad -- Arte de escribir.
<br/><br/><label>Dewey Class. No.: </label>659.1 / W433o