Wolfe, Charles Hull. Modern radio advertising / Charles Hull Wolfe ; foreward by Frank La Clave. - 2nd ed. - New York : Funk & Wagnalls, c 1953. - xxviii, 738 p. : ill. ; 21 cm. Includes index. 338 338 Subjects--Topical Terms: Advertising--Public relations. Dewey Class. No.: 659.142 / W832m