McClure, Leslie W. <br/><br/>
Advertising in the Printed Media /  
Leslie W. McClure and Paul C. Fulton. 
 - New York :  Macmillan,  c 1964. 
 - x, 338 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>328  328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and public relations.
<br/><br/><label>Dewey Class. No.: </label>659.13 / M133a