Robinson , Patrick J.  <br/><br/>
Promotional decisions using mathematical models / 
Patrick J. Robinson  
 - Boston :   Allyn and Bacon,  c 1967. 
 - xvi, 330 p. :  ill. ;  23 cm. 
<br/><br/> Includes Index. 
<br/><br/>320  320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. Public relations
<br/><br/><label>Dewey Class. No.: </label>510.83 / R273p