Marketing strategy :  casebook / 
edited by Mark G. Edwards and Alvin Lee. 
 - 1st ed. 
 - Delhi :   Cambridge University Press,   c 2013. 
 - viii, 108 p. :  ill. ;  21 cm. 
<br/><br/>313  313 
<br/><br/><label>ISBN: </label>978-1-107-41501-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 / M11