Panwar, J.S. <br/><br/>
Marketing in the new era :  J.S. Panwar. 
combating competition in a globalizing economy / 
 - London :  Response Books,  c 1997. 
 - 277 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>19  19 
<br/><br/><label>ISBN: </label>0-8039-9382-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 / P146m