Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 8th ed. 
 - New Delhi :  Prentice-Hall of India,  c 1999. 
 - xvii, 635 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>315  315 
<br/><br/><label>ISBN: </label>81-203-1490-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India.
<br/><br/><label>Dewey Class. No.: </label>658.8 / K848p