Kotler, Philip. Marketing management / Philip Kotler. - 11th ed. - New Delhi : Prentice Hall of India, c 2003. - xxix, 706 p. : ill. ; 26 cm. Includes index. 337 337 ISBN: 81-7808-654-9 Subjects--Topical Terms: Marketing--Management. Dewey Class. No.: 658.8 / K88m